Cookie Policy – Ray's Home Services

Last Updated: May 16, 2025

Business: Ray Rivera, sole proprietor, doing business as Ray's Home Services
Contact: [email protected]
Website: rayshomeservices.com

This Cookie Policy explains how Ray Rivera dba Ray's Home Services ("we," "us," or "our") uses cookies and similar tracking technologies on our website. By continuing to use our website after seeing our cookie notice, you consent to our use of cookies as described below.

1. What Are Cookies?

Cookies are small text files placed on your device by your browser when you visit a website. They allow the site to remember information about your visit—such as your preferences or session state—to improve your experience over time. We also use similar technologies such as pixels, web beacons, tags, and local storage for comparable purposes.

2. How We Use Cookies

We use cookies and similar technologies for the following purposes:

a. Strictly Necessary: These cookies are essential for our website to function correctly. They enable core features such as page navigation, form submission, security, and session management. The site cannot operate properly without these cookies. These are not subject to your consent preferences.

b. Performance and Analytics: We use analytics tools (including Google Analytics) to understand how visitors use our site—such as which pages are visited, how long visitors stay, and where they come from. This helps us improve our website and service offerings. Data collected is aggregated and generally not personally identifiable.

c. Functionality: These cookies remember choices you make (such as pre-filled form fields or preferences) to provide a more personalized experience when you return to our site.

d. Advertising and Retargeting: We may use advertising pixels (including Meta Pixel and Google Ads) to measure the effectiveness of our advertising campaigns and to serve ads relevant to your interests on third-party platforms after you visit our site. These are used to support our marketing and lead generation activities.

3. Implied Consent

When you visit our website, you will see a cookie notice informing you that we use cookies and linking to this policy. By continuing to use our site after viewing this notice, you consent to our use of cookies as described here. Where required by applicable law, we will provide additional controls or seek explicit consent before placing non-essential cookies.

4. Managing Your Cookie Preferences

You have several options for managing cookies:

Browser Controls: Most browsers allow you to block or delete cookies through your browser settings. Blocking cookies may affect the functionality of our site. Common browser instructions:
Platform Opt-Out Tools: Manage your advertising preferences directly with third-party platforms:
- Google Ads Settings
- Meta Ad Preferences
Do Not Sell or Share: California residents may opt out of cross-context behavioral advertising using our Do Not Sell or Share My Personal Information page.

5. California Residents – CCPA/CPRA

We do not sell personal information for monetary compensation. However, our use of advertising pixels may constitute "sharing" of personal information (such as identifiers and device data) for cross-context behavioral advertising under the CPRA. California residents have the right to opt out of this sharing. To exercise this right, visit our Do Not Sell or Share My Personal Information page.

If we implement Global Privacy Control (GPC) signal detection, a valid GPC signal will be treated as an opt-out of sale and sharing for that browser. For full details on your California privacy rights, see our Privacy Policy.

6. Third-Party Cookies and Partners

Some cookies on our site are placed by third-party service providers. Their use is governed by their own privacy and cookie policies, which we encourage you to review. Our current third-party partners may include:

Google Analytics / Google Ads – Website analytics and advertising measurement. Google Privacy Policy
Meta (Facebook/Instagram) Pixel – Advertising retargeting and conversion measurement. Meta Privacy Policy
GoHighLevel / Reachific – CRM, form, and website functionality. GHL Privacy Policy

We contractually require these providers to use your information only for the purposes of providing services to us and in accordance with applicable law.

7. Data Retention

Cookies have varying lifespans—from session cookies (deleted when you close your browser) to persistent cookies (which remain for a set period). Analytics and advertising data associated with cookies is retained only as long as necessary for the stated purposes and is then deleted or de-identified. For specific retention periods, refer to the applicable third-party provider's policies.

8. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technology, or applicable law. Updates will be posted on this page with a revised "Last Updated" date. Continued use of our website after an update constitutes your acceptance of the revised policy.

9. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:
Ray Rivera dba Ray's Home Services
18563 Caminito Pasadero, Unit 405, San Diego, CA 92128
[email protected]